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Our journey towards conscious fashion

We believe in a conscious and durable fashion, 

In quality products made from a short circuit in an ethical way.

We believe that we can give back to the planet,

And that we can all contribute at our own scale,
 
Starting by buying better and more purposefully.

We believe it's by the choices we make that we express our individuality.

The Good Chic,
Trusted Brands for Men

 

 The Good Chic mission is to find and source brands aligned with our key values and make them available to our Good & Chic community in the UAE.

We believe in an open and trusted relationship with our partners and ensure we both work towards the same goals.


OUR KEY VALUES

TRANSPARENCY.  DURABILITY.  QUALITY.  AUTHENTICITY. 
 

Fashion accounts for around 10% of greenhouse gas emissions from human activity.

If we buy better quality products we need less of them over time. If each other take one step toward more responsible shopping we are buying our planet time to fight against climate change.

It's possible to buy more ethically and to be environment conscious by selecting the right brands using the right material.
Our brands control their production chain and ensure each employee are treated in adherence to the BSCI - Business Social Compliance Initiative).

Some of our products are made from recycled materials. All are recyclable and we ensure to trace each phase of the production and transportation line to limit the use of plastic.

Transforming the mass consumption habits is a journey.
We believe in starting somewhere and taking that first step rather than waiting for things to be perfect. 


 Fashion accounts for around 10% of greenhouse gas emissions from human activity.

 If we buy better quality products we need less of them over time. If we all take one step towards more responsible shopping we are buying our planet time to fight against climate change.

It is possible to buy more ethically and be environment conscious by selecting the right brands using the right materials.
Our brands control their production chain and ensure each employee is treated in adherence to the BSCI - Business Social Compliance Initiative.

 Some of our products are made from recycled materials. As a company we ensure to trace each phase of the transportation line to limit the use of plastic.

Transforming the mass consumption habits is a journey.
We believe in starting somewhere and taking that first step rather than waiting for things to be perfect.