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FAGUO: A COMPANY ON A MISSION

To bring awareness and encourage action against climate change

As a fashion brand, FAGUO is a problem to the planet and is conscious of it. The brand also offers a solution for a positive economy, positive carbon emissions and encouraging sustainability.

Their 5 legal commitments:

#MESURE CO2 EMISSIONS
#REDUCE CO2 EMISSIONS
#COMPENSATE CO2 EMISSIONS
#FULL TRANSPARENCY ON THE PRODUCT LIFECYCLE 
#EDUCATE THE CONSUMER ON HEALTHIER CONSUMPTION HABITS


   


Because we overproduce CO2, we produce climate change

This production caused by human beings accelerates global warming in an unequal way across the globe. 

CO2 concentration is today 1,6 times higher than before pre-industrial era and as per the GIEC  could raise up from 1,1°C to 6,4°C by 2100.

Those changes have big consequences on Earth and accelerate its transformation. This is why we see more of:

DROUGHT
EXTREME FLOOD AND HURRICANES 
GLACIER MELT
ANIMAL EXTINCTION  

 

COMPENSATE CO2 EMISSIONS

Since the creation of the brand, FAGUO compensates its emissions by planting a tree for each product made. Since 2019, they have planted 1.6 Million trees in more than 270 FAGUO forests. Trees play a major role to counter the effects of climate change by stocking CO2 and releasing O2.

 

BSCI CERTIFIED PRODUCTION

To create a different wardrobe 

The FAGUO brand has been built around the idea that we want and we can dress differently, by being carbon positive.

To fulfill this mission, we follow a new consumption mode: more conscious, more responsible so it becomes the new normal. 

In order to succeed, FAGUO needs to align its prices with what is perceived as competitive price points by the consumer. 

FAGUO sneakers are made in Ho Chi Minh, Vietnam.
Casual shoes are made in Porto in Portugal.
Apparel and accessories are made in China near Canton and Shangaï.
 




LEARN MORE ON FAGUO'S COMMITMENTS HERE